My Coke Rewards Selects Napster As Music Partner MP3s and On-Demand Music Subscriptions Now Available to Loyalty Program Members
ATLANTA – February 10, 2010 – My Coke Rewards
recently selected Napster
as the loyalty program’s primary music partner. Napster MP3 downloads and music subscriptions will be available to My Coke Reward members throughout 2010.
“We searched for the best online music experience to award our members,” says Michael La Kier, director, My Coke Rewards, Coca-Cola North America. “Napster, the pioneer of digital music, is an easy-to-use service with MP3s and streaming that provides great variety and value.”
My Coke Rewards members can use their points for Napster offerings that include: one MP3 download and 10 MP3 downloads, as well as a one-month on-demand music subscription that includes 5 MP3 downloads and a three-month on-demand music subscription that includes 15 MP3 downloads. The offers will be promoted through the My Coke Rewards newsletter, as well as e-mail, mobile and social media campaigns.
“Coca-Cola is the most recognized brand in the world, and its faithful fan base is one that is just as avid about music,” says Rob Talbot, Napster vice president of marketing. “We are excited to be a part of this fast-growing, successful loyalty program.”
Napster’s huge library of download songs includes 10 million tracks covering all kinds of music, from all major labels and thousands of independent artists. Its streaming music allows members to listen to individual tracks as often as they like or choose from commercial-free radio stations and expertly programmed playlists.
My Coke Rewards helps consumers find lots of little things that put a smile on their face every time they enjoy a Coca-Cola product. They can quickly gather points – easier than one might think -- finding unique codes on 12 Coca-Cola brands under product caps, inside more than 60 participating packages or through bonus offers on cups, scratch cards and coupons. Members then simply visit www.mycokerewards.com
to create an account and enter codes. About Napster
Napster, the pioneer of digital music, offers the ultimate in interactive music experiences, creating better ways to discover, share, acquire and enjoy music – anytime, anywhere. The company’s flagship service, Napster, is the ultimate digital music package, offering unlimited on-demand music streaming, via any PC or certain Internet connected TVs and home audio devices, as well as downloadable songs for one’s permanent collection playable on any MP3 compatible device, including iPod®, iPhone®, and all music-enabled mobile phones. The service is available at www.napster.com
in the U.S. It is also available on the PC in Canada, the U.K., Germany and Japan. A wholly owned subsidiary of Best Buy, Inc. (NYSE: BBY), Napster is headquartered in Los Angeles. About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com
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